The Brilliant Minds Who Invented a Revolutionary Sanitary Solution for Periods

The Brilliant Minds Who Invented a Revolutionary Sanitary Solution for Periods

Mar 23, 2023Seung Yeon Jung

The Birth of INERTIA: A Revolution in Women's Health

In a world where scientific advancements have touched nearly every aspect of our lives, there remain some fundamental challenges that, while deeply personal, have been largely overlooked. One such challenge is the monthly experience of women worldwide. Enter INERTIA, a company that has made it its mission to change the narrative.

The Genesis of INERTIA Lab

In the hustle and bustle of research labs and academic discussions at KAIST, Korea's premier science and technology university, four young women scientists felt a call to action. Fueled by a shared passion for addressing the monthly challenges women face, they united under the visionary leadership of Hyoyi Kim, an AI application researcher in the medical realm. What began as a mere conversation soon transformed into a mission.

The quartet was acutely aware of the lack of satisfactory solutions in the market. With determination and grit, they embarked on a two-year intensive research journey. Their relentless pursuit bore fruit in 2021 with the birth of INERTIA and its flagship product: organic cotton sanitary pads powered by the groundbreaking invention of plant-based absorbent, Labocell™.

The First Law of INERTIA: Breaking the Status Quo

Newton's First Law of Motion, commonly known as the Law of Inertia, states that an object at rest will remain at rest, and an object in motion will remain in motion unless acted upon by an external force. In many ways, the challenges women face monthly have remained unchanged, like an object at rest. INERTIA, named aptly, is that transformative external force striving to set things in motion.

At INERTIA, the aim is crystal clear: reshape the essence of women's comfort and health. By harnessing the brilliance and insights of women scientists, the company endeavors to set a new standard, aptly termed the "First Law of INERTIA."

A New Dawn in Women's Care

As INERTIA moves forward, its mission is unwavering: to harness the power of science to craft a new generation of transformative female care products. In doing so, INERTIA doesn't just offer products; it offers a promise of a better, more comfortable, and healthier future for women everywhere.



Here's to the revolutionary journey of INERTIA, and the brilliant minds behind it, striving to make a tangible difference in women's lives.

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