We believe we can all make a difference.

Four Young Women Scientists Began Inertia Lab.

Driven by a shared passion for addressing the challenges women face on a monthly basis, four young women joined forces to establish INERTIA lab. Led by Hyoyi Kim, a former AI application researcher in the medical field, they recognized the lack of satisfactory solutions and embarked on a two-year journey to develop an absorbent material that prioritizes both women's well-being and sustainability. In 2021, their efforts culminated in the launch of INERTIA, a company offering organic cotton sanitary pads infused with their innovative plant-based absorbent, Labocell™.

We are Researchers from KAIST, Korea's prestigious science and technology university.

Renowned for its unrivaled expertise and a legacy of groundbreaking advancements, KAIST has been the launchpad for some of Korea's most remarkable achievements in science, technology, innovation and enterpreneurship. And now, as proud members of KAIST, we bring forth an unwavering commitment to driving progress in science and technology while making it more accessible and relatable in our everyday lives.

The First Law of INERTIA

In our everyday experiences, we often encounter Newton's First Law of Motion-the Law of Inertia. Just as heavy objects possess greater inertia and resist change, important issues can appear immovable. Monthly challenges women face have long been unsolved and left as it is. At INERTIA, we embody a transformative force capable of reshaping the very essence of what matters most-womens' comfort and health. Through the ingenuity and breakthroughs crafted by women scientists, our aim is to redefine a new standard and set the First Law of INERTIA.

Our Manifestation

We Believe In

We put your comfort and wellbeing first. That's why every material we use in our products are safe that you can trust and feel good about.

Access to Period Products

We are dedicated to ensuring universal access to period products for all women. At Inertia, we are resolutely committed to driving initiatives and creating solutions that address the critical need for menstrual hygiene and accessibility.

Eliminating Period Stigma

We are actively working to eradicate period stigma by promoting open conversations, education, and inclusivity surrounding menstruation.